Articles
How to Use Stories On Major Donor Visits
Four tips for telling better stories to major donors.
The State of Storytelling in Philanthropy
Five tips to help build your organization’s storytelling efforts.
Your Mission Statement is Not Your Story
Your stories exemplify your mission, but are not bound by it.
Storytelling Adventures from the Amazon: The Beginning
When creating stories on a budget, planning, collaboration and flexibility are key to success
What Nonprofits Can Learn from Public Radio about Storytelling
Practical tips to add audio storytelling to your digital communications toolkit.
You’ve Got a Story. Now What?
Why a call to action is an essential part of your story—and how to create one online.
Are We Setting the Bar Too High on Telling Stories with Data?
Rigorous data gathering and analysis can get in the way of effective storytelling.
What Are Archetypes and How Do I Use Them in Storytelling? Part II
How to use different archetypes to appeal to your audience's aspirations.
What are Archetypes and How Do I Use Them in Storytelling? Part I
How to drive people to work towards a goal and support your cause through storytelling.
Make Video Part of Your Nonprofit Marketing
Four strategies to enhance your video marketing.
Making the Case to Invest in Story
6 campaign strategies to deliver a win for storytelling in your organization.
5 Storytelling Best Practices at the Heart of Humans of New York
Tell more stories from the heart.
Allies Against Slavery Uses Storytelling to Surpass Fundraising Goal
Use different mediums to broaden your audience and tell great stories.
Three Ways You Were Born to Tell Great Stories
Stories play a central role in how we make sense of our world.
Planning to Win: Build Rock-Solid Storytelling Campaigns
Free online tool for nonprofits building change campaigns.
Use Stories to Build Communities That Can Be Harnessed to Act
Technology provides platforms and tools but now, more than ever, social movements—online and offline—are built on the essence of our humanity.
The Science of Storytelling, Part 1: Help Your Audience Understand Cause and Effect
Explore how stories help our brains process the complexity of the world around us.