This is a comprehensive guide for evaluating the effectiveness of nonprofit and foundation communications.

This article discusses strategies for assessing the effectiveness of a nonprofit's communication efforts.

A a breakdown of why identifying KPIs is vital to your digital marketing plan, along with common metrics you can use and how to measure them.

Rigorous data gathering and analysis can get in the way of effective storytelling.

6 campaign strategies to deliver a win for storytelling in your organization.

When measurement is built into the process from the very beginning, it can help you deploy your stories in a more effective way.

How investing in technology, using online platforms and tracking metrics allows the true heart of the campaign to shine through.

How to set appropriate measurement and engagement goals that drive results.