Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.

Best practices to ensure your web copy is clear and compelling.

A storybank is a mechanism for capturing and sharing stories in a variety of media.

Why a call to action is an essential part of your story—and how to create one online.

Tell more stories from the heart.

Technology provides platforms and tools but now, more than ever, social movements—online and offline—are built on the essence of our humanity.

Tell your audience stories that matter the most to them.

Three ideas starting to evaluate your storytelling efforts.

Organizational rhythms have a fundamental effect on how we tell our stories.

Focus on a few great stories and build as many doors into them as possible.

A storytelling photographer widened his focus and raised more than $300,000 in a matter of days for Hurricane Sandy relief.

A two-person content team at a small foundation nearly tripled its audience by crafting strategic stories designed to achieve specific goals.

Infusing storytelling into advocacy campaigns.

Making marriage equality a reality nationwide with storytelling campaigns.

How investing in technology, using online platforms and tracking metrics allows the true heart of the campaign to shine through.

90% of individuals surveyed after watching the videos stated they felt more confident in their ability to help administer first aid.

How to grow your community organically and with help from targeted advertising.

Three best practices for engaging in conversations via social media.

Drive online engagement with your organization’s personality.