Articles
5 Stories Nonprofits Should Be Telling on Social Media
Five stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.
Stop Telling Your Whole Story — And Other Tips From The Video Trenches
Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.
The Voyage and Return: A Framework for Stories about Learning
An alternative story map for when obstacles are too great for the first pass.
The Storytelling Sleuth: Using Data Science to Make Your Case
Three non-profits that utilize data to tell stories.
What I’ve Learned So Far about Interviewing for Video and Audio Stories
Tips from a pro on how to prepare for, set-up and conduct interviews for audio or visual stories.
Writing for the Web: Developing Voice, Tone and Editorial Structure
Best practices to ensure your web copy is clear and compelling.
Tell Donors the Right Story With Your Annual Report
Survival, Success, Transformation: Maslow's hierarchy of needs can make your next annual report really sing for donors.
Nonprofit Photography: Ethics and Approaches
Best practices and tips on ethics and approaches in humanitarian photography for social impact.
Setting Up a Storybank
A storybank is a mechanism for capturing and sharing stories in a variety of media.
The Science of Storytelling, Part 2: Harnessing the Power of Patterns
This series explains the science that makes storytelling such a powerful form of communication. Part 2 explores how stories keep us engaged by triggering “pattern recognition” in our brains.
The Black Box
If we can’t see what’s happening in our mind’s eye, we won’t feel anything. And it’s the feelings we remember first when we remember a story.
How to Use Stories On Major Donor Visits
Four tips for telling better stories to major donors.
Your Mission Statement is Not Your Story
Your stories exemplify your mission, but are not bound by it.
You’ve Got a Story. Now What?
Why a call to action is an essential part of your story—and how to create one online.
What Are Archetypes and How Do I Use Them in Storytelling? Part II
How to use different archetypes to appeal to your audience's aspirations.
What are Archetypes and How Do I Use Them in Storytelling? Part I
How to drive people to work towards a goal and support your cause through storytelling.
Make Video Part of Your Nonprofit Marketing
Four strategies to enhance your video marketing.