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Are We There Yet? A Communications Evaluation Guide
This is a comprehensive guide for evaluating the effectiveness of nonprofit and foundation communications.
How to Evaluate Your Non-Profit's Communications
This article discusses strategies for assessing the effectiveness of a nonprofit's communication efforts.
7 Marketing KPIs You Should Know & How To Measure Them
A a breakdown of why identifying KPIs is vital to your digital marketing plan, along with common metrics you can use and how to measure them.
The Power of Asset Framing
The Power of Asset Framing: A Conversation with Trabian Shorters.
5 Stories Nonprofits Should Be Telling on Social Media
Five stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.
Stop Telling Your Whole Story — And Other Tips From The Video Trenches
Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.
Make them listen—and make them care
Using details like dialogue and vivid descriptions makes your story more memorable, meaningful and persuasive.
The Storytellers Formerly Known as the Audience
We have to make our stories intrinsically connect with the audience.
Making Time for Story
I know we’re all on board for storytelling, but really, who has the time?
The Storytelling Sleuth: Using Data Science to Make Your Case
Three non-profits that utilize data to tell stories.
What I’ve Learned So Far about Interviewing for Video and Audio Stories
Tips from a pro on how to prepare for, set-up and conduct interviews for audio or visual stories.
Writing for the Web: Developing Voice, Tone and Editorial Structure
Best practices to ensure your web copy is clear and compelling.
Mining the Mindset of a Publisher
We’re all publishers now, whether we know it or not.
Nonprofit Photography: Ethics and Approaches
Best practices and tips on ethics and approaches in humanitarian photography for social impact.
Setting Up a Storybank
A storybank is a mechanism for capturing and sharing stories in a variety of media.
The Science of Storytelling, Part 2: Harnessing the Power of Patterns
This series explains the science that makes storytelling such a powerful form of communication. Part 2 explores how stories keep us engaged by triggering “pattern recognition” in our brains.
The Black Box
If we can’t see what’s happening in our mind’s eye, we won’t feel anything. And it’s the feelings we remember first when we remember a story.
Your CEO as Master Storyteller
Three types of stories leaders need to tell.
The State of Storytelling in Philanthropy
Five tips to help build your organization’s storytelling efforts.
Storytelling Adventures from the Amazon: The Beginning
When creating stories on a budget, planning, collaboration and flexibility are key to success
What Nonprofits Can Learn from Public Radio about Storytelling
Practical tips to add audio storytelling to your digital communications toolkit.
You’ve Got a Story. Now What?
Why a call to action is an essential part of your story—and how to create one online.
Are We Setting the Bar Too High on Telling Stories with Data?
Rigorous data gathering and analysis can get in the way of effective storytelling.
A Tale of Two Videos
The difference between making a video and making an impact.