Engagement

Pick the right platforms to reach your audience.

The Communications Network ball.
The Communications Network ball.

Sharing content that sparks conversations and motivates people to take action.

Two men chatting and looking at their mobile phones.

Audience engagement involves sharing content that sparks conversations and motivates people to take action. This section provides articles with inspiration for your engagement strategy and links to resources on major social media platforms you can use to connect with people and share your stories. 

As always, the first question to consider is: Who is your audience? Different platforms tend to reach different audiences.

Different platforms may specialize in different formats, with an emphasis on short videos, brilliant photography, or long-form text. You might make the same story in different formats for different platforms.

Below are short descriptions and links to resources for widely used social media platforms. It’s worthwhile to do your homework and explore each platform’s audiences, strengths and weaknesses—and learn how you can use it most effectively to engage your audience with your stories.

Articles explain how to use advertising to expand your reach and how to build relationships with your audience on social media platforms. You’ll find smart tips like this one from Drive Results with a Strategic Engagement Strategy: “Even if your organization is already on every social platform, it’s important to identify the platforms where your audience is interested in building community and to invest your time there.”

You can dig deeper into the subject of audience engagement here, and see research exploring why people take action, what they’re interested in doing, and how they want to be engaged by organizations.

Social Media Platforms and Best Practices

Related Articles