Articles
5 Storytelling Best Practices at the Heart of Humans of New York
Tell more stories from the heart.
Allies Against Slavery Uses Storytelling to Surpass Fundraising Goal
Use different mediums to broaden your audience and tell great stories.
Three Ways You Were Born to Tell Great Stories
Stories play a central role in how we make sense of our world.
The Science of Storytelling, Part 1: Help Your Audience Understand Cause and Effect
Explore how stories help our brains process the complexity of the world around us.
Beyond the Comfort Zone: Telling Stories that Matter
There’s something about the prompt “tell me a story” that makes people think more about the limitations than the possibilities.
A Single Story Does Not Change the World
Tell your audience stories that matter the most to them.
Evaluating Storytelling: Where to Start?
Three ideas starting to evaluate your storytelling efforts.
Storytelling Adventures from the Amazon: On The Ground
When creating stories on a budget, planning, collaboration and flexibility are key to success.
What Makes a Great Story from the Founder of StoryCorps
Audio is an intimate and authentic medium—a powerful combination for telling emotional stories.
Making the Most of Your Best Stories
Focus on a few great stories and build as many doors into them as possible.
Humans of New York Raises $300,000
A storytelling photographer widened his focus and raised more than $300,000 in a matter of days for Hurricane Sandy relief.
Community Foundation Two-Person Content Team
A two-person content team at a small foundation nearly tripled its audience by crafting strategic stories designed to achieve specific goals.
Greenpeace Mobilisation Lab's Campaign to Free the Arctic 30
Infusing storytelling into advocacy campaigns.
Storytelling With Data: A Children's Tale
Taking a data-based visualization approach in your storytelling.
Can Stories Really Create Impact?
We live in a time when creative and transformative stories are more urgent than ever.
You Have the Content, Now Create an Engaged Community
How to grow your community organically and with help from targeted advertising.
Need Some Inspiration? Begin at the Beginning...
For these organizations, the "creation story" is a great place to begin talking about their work, but there's a larger value here as well.
Developing Your Organization’s Voice and Tone
Drive online engagement with your organization’s personality.