This is a comprehensive guide for evaluating the effectiveness of nonprofit and foundation communications.

This article discusses strategies for assessing the effectiveness of a nonprofit's communication efforts.

A a breakdown of why identifying KPIs is vital to your digital marketing plan, along with common metrics you can use and how to measure them.

Three ideas starting to evaluate your storytelling efforts.

When measurement is built into the process from the very beginning, it can help you deploy your stories in a more effective way.

How to set appropriate measurement and engagement goals that drive results.